Observing, seeing again, looking again, means carefully observing and understanding things.

The origin of design comes from observation and insight, followed by discovery, creativity, and a series of more specific operations in design. 

Good design comes from our keen insight, not only with a high aesthetic appearance, but also with unique perspectives.

Observe, let what is within reach of the eyes become the direction of the heart.

Proposer: Zhang Fei

BelaDESIGN was originally designed by the founder

2019 Go Trend Sustainable Design Award Winners

Director of the Department of Art and Design, Head of Product Design, Associate Professor, School of Science, Technology and Arts, Zhejiang University of Technology

Design is a process of experience and experimentation, and the more we observe on the path forward, the deeper our thinking becomes. 

The Star Picking Program has always made propositions more open and extensible. From adjectives to gerunds, they are all one word. 

We explore various possibilities of product design, find new starting points and voices. Observation "is the first word in the Buddhist classic" Heart Sutra ", 

which means observation, insight, and observation.

The theme of the second season of the Star Picking Program is "Observation"

May it see a new star rise again

Becoming the starting point for your design