The 9th (2015) Hangzhou Cultural and Creative Industry Expo, which adhered to the characteristics of "precision, specialization, and uniqueness" and lasted for 4 and a half days,

 came to an end yesterday at the Baimahu International Convention and Exhibition Center. At the end of the song, people never part. 

According to the survey after the exhibition, many citizens voted that the ICIF would be an eye opener and would like to hold for a few more days. 

Why can the Cultural Expo attract so many people? Where are the opportunities for the development of cultural and creative industries? 

Why is Hangzhou developing it? 

The Cultural Expo is not only beautiful and fun, but also reveals the direction of industrial development in Hangzhou.

Very professional, capable of internationalization

After eight years of development, the Hangzhou Cultural and Creative Industry Expo has become one of the four comprehensive exhibition events for cultural and creative industries in China, 

with increasing international and domestic influence and reputation year by year.

This year, the proportion of international and overseas exhibitors at the CIIE has reached 25%, with companies and institutions from 20 countries including the United States, 

the United Kingdom, Italy, Germany, Finland, Singapore, Russia, Spain, France, Japan, Canada, Switzerland, Denmark, etc. participating, making it the largest edition of the CIIE in history. 

Among them, the international zone specifically focuses on "urban culture" and sets up exhibition areas such as Singapore, St. Petersburg, Barcelona, and Paris.

In the exhibition area of "St. Petersburg Night" in Russia, more than 30 oil paintings of the Countess were hung in the temporary "Blue Castle"; A girl dressed in traditional Russian attire, 

holding Russian cuisine, warmly invites everyone to taste it. The Barcelona exhibition area showcases the most representative Gaudi style architecture in Spain, 

while also preparing Spanish Iberian ham and red wine for everyone, as well as Spanish handsome men teaching sculpture on site. 

Professional exhibitions enhance the visibility of international exhibitors, while international exhibitions promote the professionalization of cultural exhibitions. 

The two complement each other and achieve good results.

Only with uniqueness can there be a market

The theme feature of this year's Cultural Expo is "Integration - Design, Making Life Better". Do you think this way of understanding is correct? Integrating design into life is better.

At the exhibition, there were many "integrated" figures, such as "Poetic Home - Hangzhou (China) House Printmaking Exhibition".

Since its opening on October 14th, there has been a continuous stream of visitors every day, and even on weekdays, the number of visitors has not decreased. 

During the exhibition, more than 60 printmaking works were collected by buyers.

Unlike those artworks that often fetch sky high prices, printmaking, as an art form, has flown into ordinary people's homes, hanging a painting in study rooms, bedrooms, living rooms, 

and small living rooms. It has a Western style and taste, and the key is to preserve its value.

During the exhibition, Zhu Weiming, a 75 year old professor from the Printmaking Department of the Chinese Academy of Fine Arts, came to the scene. 

In his opinion, it is unimaginable that an art exhibition can attract so many ordinary citizens to come and watch, and the enthusiasm of buyers is so high.

Let's talk about the series of West Lake tourism cultural and creative souvenirs developed and designed by the Urban Express cultural and creative team at this cultural and creative expo.

I'm not bragging, this souvenir is selling really well. A lollipop in the shape of the Leifeng Pagoda called "Save the White Lady", a tattoo sticker of Yue Fei's "Loyalty and Devotion to the Country", 

a Qin Hui doll that screams when squeezed hard, and an artist hand drawn refrigerator sticker of the Ten Scenic Spots of West Lake. These simple and practical, beautiful and fun, 

full of Hangzhou's unique ideas, have become one of the best-selling products.

It seems that whether it's a small booth, a big event, or even an exposition, as long as there is creativity, there will be a market.