Natural wood has life. And when it becomes a material into a product, many times we think it's just an object, dead. 

In fact, there is another thing that can give products new life, called design.

When people use products, they can affect their mood. 

Design "is the process by which designers convey their experiences and feelings through the medium of a product.

The same materials, different designs, and different processing methods will present users with different functions, 

user experiences, and feelings. Dieter Rams proposed the Ten Principles of Design as early as the 1950s, 

but many companies and designers have forgotten them. For example, two of them, "Good design is Honest", design is honest. 

How many companies or designers can achieve this? Good design is as little design as possible. How many more people can do it?

Bela design strives to use the least amount of design language to express itself, making the product as simple as possible.

Originally, the design didn't care at all about what is currently popular, only about the product it

designed and whether users still like it after using it for a long time.

As a material, logs can give people a special feeling. The wood grain of each product is unique, and each type of log has its own characteristics,

giving people different visual and tactile sensations.

Design and production processing are not isolated processes, and the launch of each new product is generated 

through countless processing discussions and experiments. Designers are the bridge between users and engineering.

Designers need to be responsible for the user's experience and feelings, and also need to discuss the feasibility of processing with engineers.

Sometimes I just want to solve a small seam problem, which is a detail issue, but such small problems can sometimes trouble designers 

and engineers, and sometimes even lead to the inability to proceed and put the design plan on hold.

We believe：

BELADESIGN, formerly a professional product design company, has now transformed into a home furnishing brand. In the coming years,

the company will fully invest in the design, development, and production of wood, bamboo, and ceramic products, 

in order to create a truly original bamboo and wood kingdom.

We believe that we can inject ideas and emotions into products through design, making them come to life. 

We insist that all logs comply with FSC certification, and we believe that good logs may become your lifelong good friends.

In April 2004, we gathered together and formed a design team called "Beladesign", and we will continue to uphold our beliefs forever.

A letter from the designer to the user:

Dear user, you have chosen BELADESIGN's wooden series desk lamp. I believe you must be someone who loves nature and enjoys being close to it. 

As a designer, the purpose of this design is to showcase the most beautiful and natural natural natural wood to you through lighting fixtures. 

We can't persist in painting. Let you feel it up close. At the same time, 

I also want to tell you that the wood grain in front of you is the only one in the world, and it is impossible to have the same second grain. 

Maybe this product has a little affinity with you. Touch it with your hands, I believe it will bring you a brand new tactile sensation. Use it for a lifetime, wish you a happy mood.

Designer：Zhang Fei