Zhang Fei: Conceive and design like a screenwriter

The so-called 'original design' definitely involves the designer's' independent thinking 'in the design project, which is actually quite valuable. 

I don't think design may be the best, but it must be unique. It is crucial for designers to think independently during the design process. 

The process of design is an imaginative process, just like a screenwriter expressing a story, often imagining and simulating many usage scenarios. 

The process of product design is actually a trial and error process, constantly sampling, comparing and selecting. 

I am actually opposed to simulating renderings on the computer for a long time, 

and prefer to use real materials for one-to-one sampling and production. During this process, many production problems can be discovered, 

and I can truly experience everything that users feel in advance. When designing a product, 

what is more concerned about is the user's feeling of receiving the product and their experience during use.