Yitiao is a new internet media focusing on short life videos. Its founder is Xu Husheng, former editor in chief of The Bund Pictorial.

Yitiao was founded on September 8, 2014. First, it launched a official account on WeChat to release original short videos at a daily pace.

Magazinesized videos are a distinctive feature that sets yitiao apart from other television and video programs. Its camera is slow and tends to be static, 

emphasizing the background and decoration. The topic often uses middle-class characters as protagonists to depict their specific lifestyle. 

Positioned as high-end, not making humorous jokes or down-to-earth UGC (user generated content).

Yitiao is divided into multiple sections, similar to the setting of a magazine. Each column is either broadcasted weekly or bi weekly. 

Although the overall rhythm is daily broadcasting, from the perspective of program structure, it is still a weekly program. 

Maintaining a unified style and level is the core advantage of 'One Way'.

This time, Bela Design was fortunate enough to collaborate with Yitiao to complete the filming of this promotional video.